Serums have firmly established their place in the skincare world, and they’re not fading from the spotlight anytime soon – for good reason.
It’s more than just the ‘next step’ in your routine, but what does face serum do?
If you’re debating whether to add this popular product to your cart, we’ve got your covered.
Consider this your complete guide to the hero elixir that so many are incorporating into their daily rituals.
What Is a Face Serum?
Whether you prefer a feather-light, water-based gel or a richer, oil-based formula, a face serum is a fast-absorbing liquid that acts as a targeted treatment for your skin.
Its main purpose is to deliver a high concentration of active ingredients to address specific skin concerns like fine lines, dullness, or dehydration.
But how is it different from a moisturizer? Think of them as a team: the serum is the specialist, and the moisturizer is the protector.
Serums are made with very small molecules that work to penetrate deeper into the skin's surface.
A moisturizer's job is to work on the top layer of the skin, creating a barrier that locks in the serum's benefits and works to keep your skin hydrated all day.
You don't have to choose between them. Using both creates the ultimate hydrating cocktail for your skin.
The golden rule is to layer from thinnest to thickest.
Apply your serum after cleansing and toning, let it sink in completely, and then follow up with your moisturizer to lock it all in.
What Do Face Serums Do?
Serums are concentrated skincare elixirs expertly formulated to target specific complexion concerns, acting as a transformative step in any routine. Dive in to discover some of the powerful benefits they can bring to your skin.
Provide Hydration
To achieve an intense hydration boost, look for serums powered by hero ingredients like hyaluronic acid, as seen in our Hyaluronic Acid Hydra Serum.
This ingredient is a powerful humectant, meaning it draws in moisture and helps your skin attract and retain water.
The result? A plump, dewy complexion that feels moisturized.
Because it focuses on pure hydration, it's suitable for all skin types and works to reinforce the skin's vital moisture barrier.
Combat Signs of Aging
For more age-defying results, serums featuring powerhouse ingredients like retinol and antioxidants like our Micro-Retinol® Essential Serum and Intensifier - Collagen are key.
These potent actives work to promote collagen production and skin cell turnover, which may help reduce the appearance of fine lines and wrinkles, leading to a tauter, smoother, and more youthful-looking complexion.
Brighten Skin Tone
For those with a dull or tired-looking complexion, brightening serums can be a game-changer.
These serums are often formulated with ingredients like vitamin C and niacinamide, which work to even out skin tone, reduce dullness, and give the skin a radiant glow.
Our C Complexe with Oxyzomes is a great choice, if this is something you’re looking to achieve, it also features hyaluronic acid for added rejuvenation.
Control Acne and Blemishes
Struggling with clogged pores or an oily T-zone?
The right serum is a secret weapon.
Formulations featuring clarifying ingredients like salicylic acid are designed to help clear out congestion and balance oil production, leading to a clearer complexion.
So, the next time you wonder ‘what does face serum do’ and should you add it to your routine, the answer is a resounding yes. Make the step to radiant-looking skin and check our full collection of serums.
