
If you’re on the beauty side of social media, chances are you’ve come across this coveted look.
Rooted in minimalism, it’s all about enhancing your natural features with a simple routine that creates a fresh, healthy-looking glow.
Whether you’re a beginner or a makeup pro, our easy guide breaks down exactly how to do clean girl makeup.
The Ultimate Clean Girl Makeup Guide
Think dewy skin, subtle definition, and soft touches of color.
Below, we’ve covered how to do clean girl makeup step by step, so you can recreate this look with ease.
Step One: Start with a Well-Rounded Skincare Routine
This aesthetic relies on a fresh, dewy base, which makes your skincare just as important as the clean girl makeup routine.
Begin by washing your face to refresh and prep the surface. In the evening, cleansing twice could help remove buildup from the day. If your complexion feels unbalanced afterwards, a toner may help the skin feel more comfortable and soft.
Next, apply a serum that aligns with your needs. A conditioning option could contribute to a smoother finish, while using actives like retinol at night may support revitalized results.
For the eye area, a targeted product could help maintain a soft, well-rested appearance. Continue with a moisturizer suited to your skin type and apply SPF in the morning.
To achieve a glassy finish, opt for ingredients that are known for their supple benefits, such as glycerin, hyaluronic acid, niacinamide, vitamin C, and shea butter.
Consider introducing a face mask, such as our Bright Skin Green Apple Mask, as an occasional step to support a fresh, radiant look.
Make sure your products are free from harsh additives like sulfates, parabens, and alcohol, to keep your routine as clean as the look itself.
Expert Tip: Remember to hydrate from the inside out. Alongside applying moisturizer, drinking over a liter of water a day could help support a healthy-looking complexion.
Step Two: Apply a Lightweight Base
Clean girl makeup focuses on subtle, dewy coverage, so it’s best to go for a lightweight foundation or tinted moisturizer, as these could help to visibly balance your complexion while still looking natural.
Our YouthRenew™ Tinted Cream delivers a sheer, radiant finish in a multi-tasking formula that conceals while conditioning the skin with collagen, shea butter, and sea whip.
Step Three: Brighten and Conceal
A visibly bright, balanced base is essential for the clean girl makeup trend, which is where targeted coverage comes in.
We suggest choosing a concealer one to two shades lighter than your skin tone to create the illusion of a more refreshed look.
Lightly dot the product beneath the eyes and over any blemishes. Blend with a sponge, fluffy brush or fingertips, gently pressing to achieve a soft, seamless finish
Step Four: Softly Sculpt and Add Color to Your Face
Now onto the hallmark of the clean girl makeup routine: soft contour and color.
Cream textures are perfect for achieving a dewy, satin-like glow. Begin by blending blush onto the apples of your cheeks to create a soft, natural flush.
Apply bronzer to areas like the forehead, sides of the nose, under the cheekbones, and along the jawline for a subtly sculpted effect. Then, use a highlighter to accentuate the high points, including the tops of the cheeks, brow bone, cupid’s bow, and inner corners of the eyes.
These formulas can be applied with fingertips, though a brush with dense bristles could offer more control and a smoother result.
Step Five: Subtly Define Your Eyebrows and Lashes
To truly embody the clean girl makeup trend, keep your eyes understated and minimal.
Choose a subtle mascara that enhances length over volume and try softer shades like brown for a more natural finish.
For your brows, keep things simple by fluffing them up with a clear or colored gel, depending on preference, and brushing in light, gentle strokes.
Step Six: Set Your Makeup
To keep your clean girl makeup looking fresh all day, use a light dusting of translucent powder, focusing on areas prone to shine.
Then, follow up with a setting spray to lock everything in place and maintain a natural, dewy finish.
For added moisture, carry our Hyaluronic Acid HydraMist™ to refresh your face on the go.
Step Seven: Finish with a Glossy Lip
A sheer lip is the perfect finishing touch to the clean girl makeup routine.
Start with a moisturizing one, like our Rapid-Restore Lip Balm, to keep your lips looking soft and supple, then layer a tinted gloss or oil in a neutral shade that enhances your natural tone.
Learning how to do clean girl makeup is all about embracing simplicity and enhancing your natural features.
These easy steps will help you achieve a fresh, radiant look that’s ideal for everyday wear.
For more tips on achieving dewy results, check out our guide on how to get glass skin.
